You Speak - We Listen
12/01/09 10:08 AM
We have been building our Wings Direct program slowly and steadily over the last 10 years. We have worked hard at designing and building a state of the art production based system. Earlier this year we opened our completely new paint facility that has allowed us to triple our capacity. We have also reworked and rewritten our work-order management system to be more efficient and more informative.
This new facility and new system incorporate the latest technology to ensure timely production and quality output. The work order system holds each and every person who touches a spoiler accountable for the output. If an item is returned due to quality issues, we know exactly who painted it, what lot of paint was used, and who QC checked it. This level of data provides us with absolute accountability, and hopefully - better finished products.
While all of this effort and detail that has been put into our systems has yet to result in the ultimate goal of Restylers’ Choice - to make us your one stop call for stripes, graphics, chrome AND spoilers. We needed to find out why that was; so we picked up the phone and asked a selection of customers.
As I am certain you would expect we got a lot of different answers. We had some guys that did not want to talk about it. We had others that wouldn’t stop telling us what we can do different or better. Needless to say, we took all of this input, sat down, and came up with some major changes to our Wings Direct program.
You told us that our up charge on tri-coat paint was something that was a hassle and that the competition was not charging it. The up charge was pricing us out of the ball park on those vehicles. We listened and have done away with our tri-coat up charge!
Next you told us that the competition was cheaper than us. Well we knew that was not necessarily true, but was the result of some misconceptions. You see the competitors have a one-price point mentality. In order to do that they use a few OE style spoilers and fill in the rest of their applications with universal fits. They may tell you that it is factory for your application, but it may not be. In order to address this misconception we did two different things.
First we took all of our “A” and “B” price spoilers and grouped them all into the “A” category. This gives us over 215 OE fits for the cheapest price. This is more than double what the competition offers. We also have another 200 OE fits that fall into the other price points. If you are concerned with price, we can also offer a “value” fit spoiler for those that we do not have an OE fit for in our A price code.
We also heard that they offer free freight on all spoiler orders. We have matched this as well for our high-volume spoiler customers. If you consistently buy spoilers you will be given free freight regardless if you order 1 or 20. The others still can get free-freight on 3 spoilers at a time, or with any total purchase of $500 or more.
Finally, we heard a lot about same-day shipping. We are answering this call as well. Currently we are increasing our pre-painted inventory at the rate of over 20 per day. Quickly building the inventory of the most popular applications and colors. Not on the shelf already painted? Order by Noon and we will paint it and ship it the same day!
As you can see, You Speak - We Listen - and React! We hope that you find these changes as exciting as we do!
Doug Jacobs
This new facility and new system incorporate the latest technology to ensure timely production and quality output. The work order system holds each and every person who touches a spoiler accountable for the output. If an item is returned due to quality issues, we know exactly who painted it, what lot of paint was used, and who QC checked it. This level of data provides us with absolute accountability, and hopefully - better finished products.
While all of this effort and detail that has been put into our systems has yet to result in the ultimate goal of Restylers’ Choice - to make us your one stop call for stripes, graphics, chrome AND spoilers. We needed to find out why that was; so we picked up the phone and asked a selection of customers.
As I am certain you would expect we got a lot of different answers. We had some guys that did not want to talk about it. We had others that wouldn’t stop telling us what we can do different or better. Needless to say, we took all of this input, sat down, and came up with some major changes to our Wings Direct program.
You told us that our up charge on tri-coat paint was something that was a hassle and that the competition was not charging it. The up charge was pricing us out of the ball park on those vehicles. We listened and have done away with our tri-coat up charge!
Next you told us that the competition was cheaper than us. Well we knew that was not necessarily true, but was the result of some misconceptions. You see the competitors have a one-price point mentality. In order to do that they use a few OE style spoilers and fill in the rest of their applications with universal fits. They may tell you that it is factory for your application, but it may not be. In order to address this misconception we did two different things.
First we took all of our “A” and “B” price spoilers and grouped them all into the “A” category. This gives us over 215 OE fits for the cheapest price. This is more than double what the competition offers. We also have another 200 OE fits that fall into the other price points. If you are concerned with price, we can also offer a “value” fit spoiler for those that we do not have an OE fit for in our A price code.
We also heard that they offer free freight on all spoiler orders. We have matched this as well for our high-volume spoiler customers. If you consistently buy spoilers you will be given free freight regardless if you order 1 or 20. The others still can get free-freight on 3 spoilers at a time, or with any total purchase of $500 or more.
Finally, we heard a lot about same-day shipping. We are answering this call as well. Currently we are increasing our pre-painted inventory at the rate of over 20 per day. Quickly building the inventory of the most popular applications and colors. Not on the shelf already painted? Order by Noon and we will paint it and ship it the same day!
As you can see, You Speak - We Listen - and React! We hope that you find these changes as exciting as we do!
Doug Jacobs